Dr Steffen Haack, CEO/CTO, Bosch Rexroth
Dr. Steffen Haack assumed the role of President of the Executive Board at Bosch Rexroth AG in August 2022, overseeing strategy, business development, engineering, and corporate communications. He also serves as Chief Technology Officer since January 2021, focusing on the electrification of all drive technologies for connected solutions in industrial and mobile applications.
Dr Haack joined the Bosch Group in 1996 and has worked in various roles, including President of the Business Unit Industrial Hydraulics from 2017 to 2021, President of the Executive Board at Bosch Solar Energy AG from 2012 to 2014 and was responsible for Sales in the Business Unit Industrial Applications at Bosch Rexroth AG from 2010 to 2012.
Dr Haack holds a mechanical engineering degree from the University of Applied Sciences in Erfurt and earned a PhD in fluid technology from the University of Erfurt in 1991.
Beyond his professional roles, Dr. Steffen Haack chairs the Executive Board of the Fluid Power Association of the German Engineering Federation (VDMA) and sits on the Advisory Board of the German Mechanical Engineering Summit.
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Anders Garnell, Sales Director, Bosch Rexroth Sweden
Anders Garnell is a seasoned Sales Director who has, since 2017, been making a significant impact in his role at Bosch Rexroth Sweden. On top of overseeing the Swedish market, Anders also focuses on bolstering the organization’s indirect channels and advancing the factory automation business throughout Europe.
Before stepping into his current role, Anders had a lifelong career in sales, and began his career at Bosch Rexroth in 2004. His expertise lies in fostering collaborative relationships between business units and sales teams, working closely with customers and partners to drive mutual success.
Anders is not only focused on driving sales and growing his team, he is also very passionate about sustainability. He has initiated sustainability initiatives in Sweden, reflecting his genuine commitment to environmental and social responsibility. His enthusiasm for sustainability extends beyond his professional life as he is deeply interested in the role that industries can play in advancing sustainability initiatives on a broader scale.
In addition to his role at Bosch Rexroth, Anders is the Vice President of the Swedish Fluid Motion Association since its inception in 2018.
Outside of the office, Anders enjoys life in Stockholm with his two children and takes great pleasure in his hobbies. He is an avid sailor, ice hockey player, and a passionate skier. Furthermore, he recently welcomed a grandchild into his family, bringing great joy to his personal life.
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Gustav Stenbeck, Entrepreneur and Business Angel
Gustav Stenbeck is an entrepreneur and a business angel, an incurable tech optimist and an evangelist for the business/sustainability combo. HFor the past 20 years, Gustav has found himself working in the area where business and sustainability intersect.
As an entrepreneur and investor, Gustav gets involved in early stages in startups and helps them grow. Today, there are a dozen companies in his investment portfolio. Each places sustainability at the core of their operations, and they therefore deliver sustainability value when they fulfill their business goals.
As a keynote speaker, Gustav gives talks about the business/sustainability combo. On how the businesses of tomorrow are changing the way they make money and how this change is affecting the firms of today. He has been a Speaker of The Year Nominee (2020) and he has been on Sweden's most popular speakers list for the past five years (2019, 2020, 2021, 2022, 2023).
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Lars Andren, Technical Manager, Bosch Rexroth
Lars Andren is a Technical Manager with over 25 years of experience at Bosch Rexroth. He began his career at the Mellansel plant, where he was responsible for business development in various industries worldwide. As a member of several country units' boards, Lars gained valuable exposure to different cultures and perspectives. He later led the development of the world's largest hydraulic motor, the Hägglunds CBM.
Lars' career has evolved through various international roles, spanning from sales to service. Today, he is based in Liljeholmen, Stockholm, where he manages the industrial hydraulic technical sales department. With expertise across the entire value chain, Lars always places the customer's perspective at the forefront of his work. His current focus is on natural sustainability and the new era of modern hydraulics, with key considerations including standardization, energy efficiency, and uptime.
Now residing in the heart of Stockholm, he takes pleasure in the vibrant life and surroundings of Södermalm. A retired soccer player, Lars rarely misses a game with Hammarby, one of Sweden's top teams. As his two children have recently left home for their studies, he and his wife Anna are adjusting to their empty nest.
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Peter Ardemalm, Sales Division Manager Factory Automation, Bosch Rexroth
Peter Ardemalm has devoted his entire professional career to technical sales and project sales, holding leadership positions in several international companies. With nearly a decade of experience at Bosch Rexroth, he has successfully led the Factory Automation team for the past five years. The team's successes have primarily come from their strong entrepreneurial spirit and teamwork.
In his free time, Peter is a dedicated family man, living outside Helsingborg with his wife and three daughters. He maintains a healthy lifestyle by prioritizing regular exercise, including gym workouts and running. Peter has always engaged in various adventure activities during his leisure time. In the past, he has competed in martial arts, dynamic shooting, and spent a few years skydiving. Nowadays, his primary adventure sport is downhill skiing whenever the opportunity arises.
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Shpetim Arifi, Program Director, XANO Industri AB
Shpetim Arifi serves as a Program Director, where he directs market-leading companies towards sustainability, servitization, and success within the electric vehicle (EV) battery market. His expertise involves guiding these organizations through the integration of eco-friendly practices, digital transformation, and customer-centric service models.
Looking to the future, Shpetim envisions that strategic partnerships, in which each entity takes on a larger role, will become critical success factors in tomorrow's business world. He anticipates a shift from competition between individual companies to a collaborative approach where the entire supply chain leverages its collective knowledge and strengths to compete.
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Carl Buskas, Application Engineer, Bosch Rexroth
Since joining Rexroth in 2017, Carl Buskas has become a valued member of the technical support team, specializing in mobile applications. A 2005 graduate of Linköping University, Carl has dedicated his career to the dynamic field of mobile applications, consistently solving complex challenges in hydraulics, electronics, and software.
An avid tinkerer, Carl enjoys spending time in his workshop working on various technical projects that cater to his, self-professed nerdy, passions.
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Jonathan Grün, Engineer, Bosch
Jonathan Grün is a technical expert in customer projects and is also involved in driving future innovation topics.
After earning his M.Sc. in Automotive Engineering, he worked at Bosch in Germany, focusing on combustion engine development, before moving to Sweden in 2019. Since then, he has been a part of the customer engineering and sales team.
In his free time, Jonathan is passionate about sailing and enjoys other outdoor activities when the wind and weather conditions are not suitable for sailing.
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Anders Gunnare, Program Manager, RI.SE
Anders Gunnare will discuss and present how an industrial company with a long history can seize opportunities to enhance its digitalization efforts. This journey should align with the existing profitable business, where digitalization can boost profitability, internal efficiency, deliver greater customer value, and maintain a strong connection and interaction with the company's value chain. The challenge has been and continues to be achieving a functional, profitable company while proposing changes.
Anders believes that business needs should determine the requirements for streamlining this process; IT can be a part of this streamlining, but it's not a given. This statement reflects his perspective on business, technology, and IT. It's important to note that the primary challenges lie not in technology but in human elements, organizational structures, and corporate culture within the enterprise.
Before joining RI.SE, Anders held various roles in IT, both in the private and public sectors. Currently, Anders is part of RI.SE's Industrial Systems division, specifically in the Sustainable Industry unit, located at RI.SE's office in Luleå.
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Stella Gustafsson, Innovation Manager, RI.SE
Stella Gustafsson has extensive experience in helping manufacturing companies enhance their innovation capabilities, increase organizational resilience, build the capacity to withstand future challenges, drive renewal, and promote growth. Stella has worked on developing and implementing corporate strategies, processes, and methods for systematic innovation, as well as leading digitalization and business transformation projects. Over the past few years, Stella has had a strong focus on product sustainability and data-driven solutions to accelerate the green transition.
Before joining RI.SE, Stella spent 13 years working in the process and construction industries. Currently, Stella is a part of RI.SE's Industrial Systems division, specifically in the Sustainable Industry unit, located at RI.SE's office in central Västerås.
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Henrik Jarl, Technology Manager, Bosch Rexroth
With an impressive 23-year tenure at Bosch Rexroth, Henrik Jarl serves as a seasoned Technology Manager. Henrik embarked on his journey with Rexroth as a test/support engineer for industrial hydraulics/electronics, marking the beginning of a diverse and enriching career.
His early years were dedicated to industrial hydraulics, where Henrik excelled and eventually transitioned to the mobile hydraulics sector as a Product Manager for electronics. Embracing new challenges, he further progressed to the role of Technical Manager in mobile hydraulics, where his expertise remained deeply rooted in the technical intricacies of hydraulics and electronics.
Currently holding the position of Technology Manager within Mobile Hydraulics, Henrik oversees a broad spectrum of technological domains, spanning from traditional hydraulics to cutting-edge fields like electrification and IoT.
Henrik's unwavering commitment to customer satisfaction is evident throughout his career. He consistently endeavours to assist clients in creating the most efficient and sustainable systems, showcasing not only his technical acumen but also his dedication to customer-focused solutions.
Henrik spends his free time on his farm where he spends most of his time in the garage modifying and building motorcycles.
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Tor Jensen, Vice President Hägglunds Global Sales, Bosch Rexroth
Tor Jensen is an experienced business enabler specializing in Sales. He has been responsible for the global sales of the Hägglunds product line within Bosch Rexroth since June 2023. With an international history and experience from both the end-user and OEM sides, he has a comprehensive background.
Tor began his career with Bosch Rexroth in 2001 and has since held various managerial roles in the company across Europe and the US. His tenure includes serving as the Regional Vice President for the Heavy Industries Segment in the Southwest US from 2015 to 2018, followed by his position as Managing Director for Bosch Rexroth in Norway until 2023. This role also encompassed Regional Sponsor responsibilities for Service and Digitalization within Northern Europe. Concurrently, Tor served as Chairman of the Board of Robert Bosch Norway.
Tor holds a Bachelor's Degree in Naval Architecture from the University of Ålesund in Norway.
He is also a passionate advocate for sustainability, leading by example. During his time in Norway, he led Bosch Rexroth Norway to become a certified Miljöfyrtårn (Eco-Lighthouse) company and made significant strides toward achieving CO2 neutrality in Scopes 2 and 3 for the facility.
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Andréas Jonsson, E-mobility Advisor, Knightec
Andréas Jonsson works as an E-mobility Advisor at Knightec. He possesses extensive experience in drive unit design for surface equipment and in electric powertrain development for heavy equipment at Epiroc's Underground division.
Currently, he is dedicated to accelerating the transition towards sustainable energy. Andréas also serves on the board of the E-mobility Design Engineer program at Teknikhögskolan.
At the electrification conference VECS23 in Gothenburg, he delivered a keynote speech titled “What is the True Innovation in E-mobility?” where he challenged the sector and discussed some of the emerging opportunities in the new energy architecture.
Outside of work, Andréas enjoys mountain biking and is restoring a log cabin, originally built in 1850, with his family.
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Roland Larsson, Chair Professor of Machine Element, Luleå University of Technology
Roland Larsson is a researcher and teacher at Luleå University of Technology (LTU). His research field is primarily tribology, i.e. the science and technology of interacting surfaces in relative motion. In tribology, Roland's focus is on lubrication processes, surfaces and lubricants.
Roland is the Chair Professor of the Machine Elements group, i.e. the tribology research group at LTU. We are a relatively large group with 7 professors, 1 associate professors, 5 researchers/teachers, 4 postdocs, and 30 PhD students (Jul 2023). Our focus is on tribological processes in machine elements, metal forming, hip joints, skis, and much more.
Since 2020, Roland is running LTU’s large project on Circular economy. It is named Creaternity and in this project we are developing ways to obtain circular economy, often by the use of digitalisation. Creaternity is a movement for sustainability.
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Karl Lindblom, Senior Vice President Large Hydraulic Drives, Bosch Rexroth
With extensive experience in the industrial engineering industry, Karl Lindblom has substantial knowledge of everything from product development to global sales. For 18 years he has held leading positions within Bosch Rexroth and since 2021 he is Senior Vice President at one of Bosch Rexroth's business units: Large Hydraulic Drives. The business unit is also known as Hägglunds, a brand of Bosch Rexroth.
In recent years, Karl has made a name as being a driver and spokesperson for the company's sustainability work. Not least, he works to integrate sustainability throughout the business chain, from product development and production to relationships with customers. In addition, he is a member of Bosch Rexroth's Sustainability Board, which involves driving sustainability work globally within the Group.
Karl's career began after his Master of Science degree in Mechanical Engineering and Business Administration at the Institute of Technology, Linköping University.
Today, Karl lives in Stockholm with his wife Maria and has two adult children. When he commutes to the head office of Hägglunds in the High Coast of Sweden, he naturally takes the train. Whenever there is a spare moment, Karl chooses to ski in the Swedish mountains, or to swing his golf clubs.
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Patrik Malmenklev, Cybersecurity Advisor, Knightec
Patrik Malmenklev works as a Cybersecurity Advisor at Knightec and has over 20 years of experience within the domains of product cybersecurity, information security, and IT service delivery and operations for large multinational companies. His experience ranges from technical solutions to process implementations, as well as leading change initiatives. Patrik specializes in the area of Security Awareness and has been introducing the subject internationally for many years. In his free time, he is passionate about motorcycles and traveling.
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Marcus Martinsson, Product Area Manager Batteries, Stena Recycling Group
From a background as Officer in the Swedish armed forces, Marcus has been working in various roles in the recycling industry for soon to be 17 years. His passion is to improve our common footprint through real actions; something the recycling industry significantly prioritizes.
Since 2019, Marcus has been spearheading Stena Recycling Group’s efforts within “Battery end of life services”, developing sustainable solutions supporting industries’ transition towards an electrified future.
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Dr. Tatiana Minav, Associate professor in IHA (Innovative Hydraulics and Automation lab), Tampere University
Tatiana Minav (ASME and IEEE member) is an Associate professor in IHA – Innovative Hydraulics and Automation lab, Tampere University, Finland and Associate professor at the University of Agder, Norway. She has over 16 years’ experience working on improving the efficiency of non-road mobile working machines. She has authored 120 scientific publications in total.
Her current interests include zonal hydraulics (EHA and EMA), condition monitoring systems and predictive maintenance, energy balance and energy recovery systems in non-road mobile working machines.
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Henrik Olofsson, Business Development Manager - Battery, Bosch Rexroth
Henrik Olofsson is passionate about developing customer relations and business models for the battery segment. He has worked at Bosch Rexroth for more than eight years, contributing to both sales and partner management. Henrik is a firm believer in the power of cooperation.
With over a decade of experience in battery production, Bosch offers extensive know-how in the efficient production and recycling of batteries to our customers. Working closely with the local sales organizations and the Center of Competence Battery Team, we aim to lead the transformation of the industry and set the benchmark for the Factory of the Future.
Henrik resides on the West Coast of Sweden, near Gothenburg, with his wife and three children. He is an enthusiastic golfer and enjoys staying fit.
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Robin Petterson, Programme Manager Ecosystem Smart Energy, Business Sweden
Robin is responsible for Business Sweden's battery program, which aims to build a sustainable and competitive battery value chain in Sweden by 2030. He also coordinates Business Sweden's efforts to secure large, strategically important investments (briefly, those exceeding 1,000 jobs and over 1 billion SEK) to Sweden.
In his free time, he bakes sourdough bread, enjoys tent sauna baths, and engages in cultural activities, primarily dance, concerts, and stand-up comedy.
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Frank Prohaska, Chief Engineer - Commercial Vehicles and Off-Road, Robert Bosch GmbH
In his role as Chief Engineer, Mr. Frank Prohaska serves as the technical interface between Robert Bosch GmbH and commercial vehicle and off-highway customers. Innovative topics in EE architecture, along with electronics and software development, are addressed alongside the ongoing transformation to CO2-neutral technologies. This encompasses sustainability, as well as automation and the efficient development processes.
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Bjarne Restedt, Service and Technical Manager - Factory Automation, Bosch Rexroth
Bjarne Restedt began his career at Bosch Rexroth in 2000 as an application engineer within Electrical Drives and Controls. At that time, the company was known as Rexroth Indramat. After a few years, he became the service manager and developed their service offerings in Electrical Drives and Controls.
From 2011 to 2013, Bjarne participated in a Sytronix (speed variable hydraulic pumps) project in Lohr. Moving to Germany and working in a team to develop the future of hydraulics with a focus on energy efficiency was a fascinating challenge for him. He is a proud “father” of the Sytronix function called DRn ??. More information about it can be found here.
Currently, he serves again as the Service and Technical Manager within Factory Automation at Bosch Rexroth, leading a team of experts in their respective areas. With new and exciting technology and excellent colleagues, he looks forward to a successful future at the company.
Bjarne resides in Halmstad, on the west coast of Sweden, known for its beach, Tylösand. He has a wife and two children. In his free time, he coaches football, participates in CrossFit, and enjoys skiing in the winter.
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Isa-Linnea Rosén, Senior Director Prototyping and Process Validation, Northvolt Systems AB
Isa-Linnea is a chemical engineer who is passionate about electrification, sustainable solutions, and technical problem-solving.
In 2019, she joined Northvolt to contribute to building the world's greenest battery, characterized by a minimal carbon footprint and the highest recycling ambitions. Northvolt is committed to accelerating the transition to a decarbonized future by establishing a European battery supply.
Isa-Linnea has held multiple roles at Northvolt and is currently responsible for the early-stage development of battery systems for industrial, energy storage solutions, and automotive applications.
To recharge, Isa-Linnea enjoys spending time with her family on long nature walks with their dog.
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Kristiina Starck Enman, Unit Manager Sustainable Industry, RI.SE
RI.SE is Sweden’s research institute and innovation partner. Through our international collaboration programmes with industry, academia and the public sector, we ensure the competitiveness of the Swedish business community on an international level and contribute to a sustainable society. Our almost 3300 employees engage in and support all types of innovation processes. RI.SE is an independent, State-owned research institute, which offers unique expertise and over 130 testbeds and demonstration environments for future-proof technologies, products and services.
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Bernd Steinert, Sales Industry Sector Management Materials Handling Equipment, Bosch Rexroth
Since 2012, Bernd Steinert has been leading the department of branch and industry sector management for material handling within the business unit of mobile hydraulics at Bosch Rexroth. Bernd Steinert joined Rexroth in 1996 as a sales engineer for mobile control valves. In 2000, he became the head of mobile applications in Great Britain and subsequently took over responsibility for the mobile sales units in Europe.
Max Streng, Sales Engineer, Cascade Drives AB
Max Streng is a Sales Engineer at Cascade Drives AB, responsible for the Nordic market. He focuses on Cascade Drives' three market segments: material handling, industrial, and heavy-duty steering.
With over 25 years of experience, Max has worked in technical, solution-oriented sales targeting Swedish, Nordic, and European industries, and understands the challenges and opportunities within these markets.
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Liz Ståhlberg, HSEQ Coordinator, Bosch Rexroth
With several years of experience in quality, occupational health and safety, and environmental work in various industries, the transition to working with sustainability issues has felt natural for Liz Ståhlberg, who started at Bosch Rexroth as HSEQ (Health, Safety, Environment, and Quality) in 2022. Liz became involved early on in sustainability efforts within Rexroth and participates not only in the local sustainability group but also in an European sustainability initiative.
Liz has a background in the industry and wholesale trade, including production coordination and product quality assurance. Most recently, Liz comes from a position in HSEQ within the high-altitude industry where occupational health and safety are high on the agenda.
After having lived almost her entire life in Malmö, Liz now resides in a house in the small town of Asmundtorp outside Landskrona with her partner and dog. Her two adult sons, whom she often spends time with, still live in Malmö.
Liz loves nature and enjoys hiking with a backpack and tent on various trails both in Sweden and abroad. Otherwise, exercise, choir singing, and spending time with family, relatives, and friends are important ingredients in Liz's life.
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David Stålgren, Sales and Technical Manager, Bosch Rexroth
With over 30 years of invaluable experience in the mobile industry, David Stålgren has been a driving force behind technological advancements and trends within the European mobile machine manufacturing sector. Since 2016, he has served as the Sales and Technical Manager at Bosch Rexroth. His career has seamlessly woven through various international and national roles, spanning from engineering to sales.
David's passion lies in leveraging new technologies and fostering customer development to deliver unparalleled value to clients. His approach is marked by a focus on innovation and a commitment to building close, meaningful relationships with clients.
David's formative years in Central Africa, where he spent his first 12 years, provided invaluable life lessons and exposed him to a myriad of cultural experiences.
Currently based in Liljeholmen, Stockholm, David oversees the technical and sales department for mobile machines. Beyond the professional realm, he finds joy in various sports activities, both indoors and outdoors. During vacations, David cherishes quality time spent with his family at their country house in Värmland.
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Uno Sundelin, Senior Advisor, Industry Sector Management, Hägglunds Large Hydraulic Drives, Bosch Rexroth
Uno Sundelin has enjoyed devoting his entire working life to Hägglunds within Bosch Rexroth. He is passionate about learning customer needs based on their processes, technical requirements, and business environment. Uno's ambition is to build and disseminate knowledge of the most suitable drive solutions, drawing on globally sourced insights about market conditions as well as customer processes and applications.
Uno began his career as a trainee at Hägglunds in 1984, shortly after earning his Master of Science in Mechanical Engineering from the University of Luleå. The insights gained during his traineeship profoundly shaped his future interest in business and customer relations. Having worked as a sales engineer, Uno then led the Swedish sales and service organization for some years before joining the global application support team. Over two decades in this role, he has traveled extensively, collaborating with local sales colleagues to embrace both cultural challenges and business opportunities.
Uno resides just outside Örnsköldsvik with his wife, Desirée. Their three adult children are located in Melbourne, Australia, in Karlskrona to the south of Sweden, and in Örnsköldsvik. In his leisure time, he cherishes moments with his family, workouts at the gym, and walks to enjoy the splendid nature surrounding Örnsköldsvik. During the ice hockey season, Uno is an ardent supporter of MoDo Hockey, which he regards as the world's premier team.
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Martin Sykora, Head of Technical Sales Mobile Electronics, Bosch Rexroth
Martin Sykora is a Technical Sales Manager passionate about digitalization and future technology. He is committed to working with his team to support customers, focusing on enhancing machinery to identify optimal, future-proof solutions. As a BODAS brand ambassador and team player, he’s dedicated to collaborative success with customers.
Martin's career started in 2002 at Bosch as an Electronic Engineer, working on ABS and ESP systems. He played a pivotal role in merging hydraulics and electronics as a Quality Customer Manager. In 2006, he joined Bosch Rexroth Elchingen as a Product Manager, handling software solutions and sales for various vehicle sectors. This role, integral to his 'BODASification,' saw him passionately drive customer-focused project successes, developing products such as BODAS-service 3 and various software solutions.
Martin's global project involvement has sharpened his skills in addressing technical needs and understanding cultural and market differences in customer engagements.
If you’re keen on developing better solutions, Martin is ready to help with open, solution-focused discussions. Feel free to reach out!
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Andreas Söderlund, Technical Sales, Hägglunds
Andreas Söderlund, a seasoned Sales Engineer specializing in Hägglunds products, is based in Örnsköldsvik. Since 2007, Andreas has had the privilege of working in various roles and locations at Bosch Rexroth, contributing to his wealth of experience and expertise. One pivotal phase of his career spanned seven years when he served as a Quotation Engineer at the Mellansel plant. In this role, he played a crucial role in supporting sales companies and distributors around the world.
In 2018, Andreas transitioned into the role of Sales Engineer. In this capacity, he has been responsible for handling the northern regions of Sweden, with a primary focus on serving the dynamic pulp and paper as well as the mining industries.
When he's not working, Andreas likes to exercise through activities such as running, gym workouts, and playing floorball. During the summer, Andreas can often be found working on projects at home or enjoying the beautiful High Coast region with his family on their boat.
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Marie Viskers, Communication Manager, Bosch Rexroth
Marie is a strategic communicator with an incurable passion for methods and tools that unleash people's full potential. She has a background in communication and project management and began her career in advertising.
Since then, she has worked across various industries and roles, with movement and communication being consistent themes throughout her career. Her expertise in meeting facilitation and moderation plays a crucial role in fostering effective communication and progress.
From 2007 to 2017, Marie worked in both internal and external communication at Bosch Rexroth Mellansel. She currently acts as the Communication Manager for the Swedish sales organization of Bosch Rexroth.
Also, with her background as a dancer, movement is a key part of Marie's personal life. She engages in yoga, running, downhill skiing, and naturally, enjoys a dance step or two.
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Martin Weisheit, Electrification Expert, Bosch Rexroth
Michael Weisheit has been a cornerstone of Bosch Rexroth since 1998, significantly contributing from the company's headquarters in Lohr am Main, Germany. His journey encompasses diverse roles, from application engineering to product management, providing him with a wealth of experience.
For over a decade, Michael has been a driving force in the realm of energy-efficient technology and sustainable drive solutions. In 2019, he took a significant step by joining the Electrification Team Elmo, where he currently holds dual roles in sales and product management for mobile machines. His primary responsibility lies in eLION sales in Northern Europe, with a special focus on Scandinavia.
Fueled by a passion for new technologies and a dedication to customer-centric solutions, Michael plays a pivotal role in advancing Bosch Rexroth's initiatives for a more sustainable and innovative future.
Michael's connection with Sweden goes beyond his professional role; he completed his master's thesis in Stockholm. Fluent in Swedish, he is a proficient communicator and a valuable asset to the Swedish-speaking community.
Beyond his professional endeavors, Michael is not only an expert in electrification but also a guitar enthusiast. However, his most cherished moments revolve around his family – his wife and three children, two boys, and a girl.
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Daniel Öhrman, Sales Manager Mobile Applications, Bosch Rexroth
Daniel Öhrman has had an extensive career at Bosch Rexroth over the past 29 years, initially diving into product development and then progressing through various pivotal roles in project management, product management, and team leadership within the product development area. His career has consistently been driven by a commitment to delivering benefits to customers.
In 2011, fueled by a passion for customer success, Daniel transitioned to sales for Mobile Applications. Since 2016, he has lead a customer-centric sales team dedicated to advancing energy efficiency and sustainability by introducing cutting-edge technologies to the market.
Residing in Täby, just outside Stockholm, with his wife and two daughters, Daniel finds joy beyond the professional sphere on football fields, where he actively coaches and supports the sport.
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